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All About Diamonds

All About Us Diamonds

Our guide to the 4Cs (carat, cut, colour and clarity) of diamonds will help you to understand the language of diamonds as well as enabling you to choose the right diamond for you and your budget.

From the Greeks, who thought diamonds were the tears of the gods to the Indians who thought of diamonds as good-luck charms, diamonds have been immensely valuable to many cultures. The rare, precious, magical and indestructible qualities of diamonds has made them the perfect symbol for romance and true love.

What does the diamond you choose say about you?

The round brilliant diamond understated and classic
The oval diamond influenced by opinion
The marquise diamond adventurous
The heart diamond real romantic
The emerald-cut diamond loves vintage
The pear diamond creative
The princess trendy and fashion-conscious


Discover the 4 Cs of diamonds


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